Read more about what goes on behind the scenes here at Medlock Ames!
SOUL SEARCHING: WHAT'S NEXT AFTER TWO DECADES AT BELL MOUNTAIN
New Names. New Packaging. New Wines.
Hello again, friends!
In my last email I shared our vision for strengthening our long-term commitment to caring for our land and in doing so hopefully making the world a better place. We’ve received heartwarming feedback from you, and we are truly grateful. It inspires us to redouble our efforts. Over the months to come, we will share new sustainability initiatives that we are embarking on. We have lofty goals!
As we have spent the last year or so distilling our thoughts on sustainability, there have been other things we’ve been quietly working on behind the scenes to help our wines better tell our story. We’re excited to finally let you all in on the plans.
As always, we would love to talk to you about this more if you have any questions or thoughts on climate change or responsible farming. Please email me directly at firstname.lastname@example.org.
As we grow deeper roots at Bell Mountain, we want to incorporate the next generation into our wine stories. Select wines will have new names to better tell our story but still be made with the same great winemaking philosophy.
- The first one you will see is in the Fall Release with the 2020 Burning Daylight Sauvignon Blanc. Previously known as Newcomb, Burning Daylight honors the commitment to hard work that is core to Medlock Ames. “Burning daylight” was one of Chris James’ father’s stock expressions. We use it whenever there is a lot of work to be done and not a lot of time to do it.
- New names for some of our other wines will be released in future email updates.
To our friends near and far,
As we look to the future and imagine the kind of place we want Medlock Ames to be, we look at it through a prism of our core founding principles. One of our most deeply held beliefs is that we must protect and preserve our land, to leave it better than when we found it. Commitment to that ideal has kept us focused over the years. Mostly it has evolved around organic farming. For a long time that seemed like enough. But as we learn more, we want to expand our definition of sustainable to encompass much more.
When we think about the future, we have a vision of the kind of company we want Medlock Ames to be. We see a beautiful, thriving, diverse ecosystem, with myriad plant and animal communities, wild and domesticated, teeming with fertility and abundance. We see a group of people working together supporting each other in their endeavors. These people feel challenged but enthusiastic in their work. They feel supported, respected, and understood. We see a company that is part of a greater community of neighbors that care about each other and look out for each other. We are further connected to our customers who we supply with food that nourishes the body and wine that nourishes the soul. And we also see our company as a microcosm of the world. What we want for our company is our hope for the whole Earth.
For many years we thought mostly in terms of taking good care of our farm and not really thinking about our place in the wider world. For us, that meant farming organically. Organic farming is important. But it is just one small aspect of what we do. It was our first step. But now, after caring for this land for 23 years we can see where we stand in a larger context, and we have thought long and hard about how we can realize our vision for the beautiful Bell Mountain Ranch. It takes a new kind of thinking, one that goes beyond doing no harm and towards taking concrete action to bring about our vision.
We would love to talk to you about this more if you have any questions or thoughts on climate change or responsible farming. Please email me directly at email@example.com